Tuesday 14 December 2010

The two step flow

As a group or by ourselves we are answering different questions and doing different tasks to help us figure out our audience. I am answering a question on the two step flow.
This theory shows the idea that whatever our experience of the media, we will be likely to discuss it with others and if we respect their opinion, the chances are that we will be more likely affected by it. (The theory calls these people opinion leaders.)

MY QUESTION;

Think about honestly - are your opinions about television, films or groups ever influenced by other people?
Going a stage further - do you think a friend's ideas about a media text could ever effect your behaviour in any way? This is what some people have suggested happened in the James Bulger case - that one of the two children talked about a film he had seen and influenced the other's behaviour. How could you present these findings on your blog?

xxx

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